So what is freelancing? freelancing is defined as doing a particular work, or offering services for different organizations or clients rather than working all the time for a single organization. Now, by that definition, a freelancer is a self employed individual offering these services, often working on multiple projects for multiple clients at one time.
Now most people think of freelancing similar to a full time job. Whenever I searched for freelancing online, I always it always comes up with work, freelancing jobs, work from home jobs, online jobs. But when you think about it, freelancing is really a business. Let me tell you why business is the practice of making one's living by engaging in commerce.
So basically, you're offering services or products in exchange for money in exchange for the value that you provide. That's freelancing, you're offering your services to your clients in exchange for money for the value that you provide to their business to their organization. When you think about freelancing as a job comparable to a full time job,
you're committed to a single client or an employer. That's what happened to me, when I first started out, I got my first freelancing job, or my first online job. And I committed to that one client, that one business. And what happened was six months later, when the client decided to go in a different direction, I was left with no income, because I was relying on one employer or one client.
And so I had to scramble and look for another online job. And this is what happens to most freelancers. In fact, freelancing is labeled as unstable. And what I've come to realize as I've grown in my freelancing career, is that freelancing itself is not unstable. It's the freelancer, who is unstable. You see, when you look at freelancing as a job, you commit yourself to one single employer.
And when that employer decides to fire you, or goes in a different direction, you're left without a job. That's exactly what happened to me. But when you look at freelancing as a business, that's a totally different mindset from an employee mindset. Because when you think about it as a business, you have to look at always looking for leads, always looking for more new clients serve, you're not just tied to one single client or one employer. And so the ideal freelancing business is a business where you can work on your terms.
You choose how many hours you work in a month or in a week, and you choose which clients you want to work with. You are not tied down to the amount of hours you work on a project, the brand of freelancing that I've come to learn is that you always come from a place of help you want you are in business to help other people with their businesses. You provide solutions to their problems,
you focus on the results that you can provide you lead with value, not with portfolio or credentials, you're looking for partnerships instead of competition. So now we understand what freelancing is, what a freelancer does, and what an ideal freelancing business is. How does it work? Well, step one to becoming a freelancer is to choose a market or a niche.
Now most videos I've seen about freelancing always talk about choosing a skill first, focusing on high paying skills. But the problem with focusing on skills is that you are focusing on what you can do and not on what the market needs. When you choose a market or a niche.
You are focusing on what that market means what are their problems? What are their goals, and when you can identify that, then you can identify what skill you can use to solve their problem. Instead of becoming a generalist trying to solve everybody's problems with your skill. You can choose to help a specific market or a niche, solve their one problem with your one skill,
which leads me to number two, choosing a skill. Now, because you've identified a market for a specific niche and you've identified their goals, their desires, their needs, their problems, then you can focus on building the skill needed to solve that problem. When you're choosing a skill. You're finding out what the market needs, and you're giving it to them,
you're giving them a solution to their problem, you would be amazed at how much you can learn in 30 days when you choose to focus on a specific skill. So for example, you want to learn about video editing or you want to learn about social media marketing or social media management. You would be amazed at how much information you can learn if you choose to focus on that one skill in just 30 days. So now that you've chosen your market and you have a skill to solve that markets problems,
It's time to craft your offer your mar Get is bombarded every day with so many people trying to sell them products or services that claims to solve their problems. How can you send out? How can you resonate your message to your target market? Well, you can follow this simple formula. I help blank to blank through blank. Now, let me explain. So in my case,
I'm a video editor and video strategist, I help coaches scale their income, reach and authority through video editing and video strategy. Now compare that to somebody just saying, I'm a video editor. As you can see, my messaging, my offer is focused on the results that I can provide to my clients, not just on what I can do. And at the end of the day, that's what's most important to the client is the results that you can provide them. And so now you've chosen a market, you've chosen your skill you've crafted your offer. Now it's time to go to the market.
Now everything we've done so far is based on market research, right? We've chosen a market, we've chosen a niche. And we've done our research on what their problems are, what their needs are, what their goals are, and what we think is a solution to their problem. And we've crafted our offer that resonates with that market.
But we have to put that offer in front of the market to get feedback, right, because what's most important is what the market thinks. And the only way to get that market feedback is to actually go to the market. This is an ongoing iterative process, right? We're always evolving our offer, based on what the market needs. And the only way to find what the market needs.
What the market truly needs, is to go to the market and test out our offers. So our next goal is get our offer in front of as many people in our market as possible. So we can continue to develop that offer, make it more effective. And the way to get our offer in front of our target market is to reach out and connect with them.
Now we can do this through Facebook, Instagram, LinkedIn, cold emails, there's so many ways to reach out to our market and get feedback on our offer. Now the key is to not change your offer until you've gotten your offer in front of at least 100 people. So that's it. That's what freelancing is and how it works. Hope you find this video useful. If you have more questions or concerns, please drop them in the comments below. I would love to hear your feedback. Until the next time. Peace
0 Comments