How to Start Social Media Marketing
You know, you need to be on social media, YouTube, Facebook, Twitter, Instagram, some of the most popular sites out there on the web, even Snapchat, even though Instagrams crushing it, it's still doing really well. They have over 100 million active users daily. But as a beginner, all of this is overwhelming and complicated. So how do you start? Hey, everyone, I'm Neil Patel. And today, I'm going to share with you how to get started with social media as a beginner.
The first thing you need to do is pick the right social network. Yes, there's a lot of us whether it's Facebook, whether it's LinkedIn, whether it's Twitter, it's up to you on which network you want to be on, you couldn't be on all of them. But if you're on all of them, you're not going to spend enough time to make these profiles. Amazing. You don't want to have asam. In other words, you don't want to be on LinkedIn and do a mediocre job. You don't want to be on Facebook and do a mediocre job. It's better to not be on them than it is to do a mediocre job. Because doing a mediocre job will get you no reach I kid you not social media five, six years ago was way easier to leverage to get traffic from. Nowadays, our algorithms are so strict because there's so much competition, they're looking for the cream of the crop. In other words, if you're not the best of the best, you're not going to do well.
So you need to pick the right social network. And what's right for me may not be right for you. So the way you pick the social network is look at what space you're in. If you're in b2b, the chances are LinkedIn is going to be the best social network for you. Who Twitter is also another good social network for b2b but LinkedIn typically is better. If you're in b2c, Facebook does really well. Instagram does really well. YouTube does really well. Funny enough, YouTube works for both b2b and b2c. Now, here's the thing, you also have to look at what content type Do you like creating? Are you someone who's really good with videos, if so, you probably want to start with YouTube or LinkedIn, Facebook's much more competitive YouTube, you can get the longevity even if you don't have an audience, you don't have a subscriber pool, you can get more traffic over time because Facebook, people don't really search on their YouTube. People perform searches all day long for videos, and your videos can continually get views if you rank higher. If you're going after an older demographic, Facebook is amazing. If you're going after a younger demographic, Instagram and Snapchat are amazing. So now that you have a rough idea of which social network to go after, and if you're still unsure, just leave a comment below. Tell me your business? And I'll help answer the question for you. So that way you're using the right social network from day one. But now that you have a right one, the second thing you need to do is start creating content. Yes, you're like, Hey,
I have no friends, I have no calling doesn't matter, no one's gonna follow if you don't have any content. So start creating content that starts off with completing your profile, Facebook, Twitter, Instagram, all of them, they have profiles, you need to complete everything from a username to your email address to really proper, nice image to a description of who you are, or your company. If you don't complete your profile, you're not giving people a reason to follow. And when you're completing your profile, talk about the benefits that people are going to experience from following you or subscribing to your page. But as I mentioned, it's all about creating content. So it starts with the profile, and then it gets the content. If you're not sure what content to create, you need to check out your competition. You all have competitors, even if you're in a new space, like let's say your Uber, and you're revolutionizing the taxi industry, where your competition would be the taxi industry. So you look at what is my competition doing on social media. Now I know Ubers already around, they're a multi billion dollar company. But ndv example on if I was creating Uber from day one, that would be my competition, you look at your closest competitors, it could be indirect competition is still your closest competitors. You want to see what content is doing for well for them, and what contents not.
That'll give you idea of what you should do more of and what you shouldn't as much of if you don't know how to create content, it could be as simple as status update, you pulling out your phone, recording a video of you sharing some links. And if you're not sure what links to share, you can go to buzzsumo.com type in any keywords from your industry. It'll show you all the popular articles, that shows you what people like on Facebook, Twitter, all the social sites, which will then give you an idea of what kind of content will resonate with that social network and what doesn't. Now that you're creating content, the next thing you need to do is build a connection. And you need to build a connection with people. It's a social network. Just because you're on a computer doesn't mean you're not connecting with humans. So make sure you're friending all the people that you know following them. you're engaging, right you're building connections. So if it's your friend already, like someone that you know in person, you can just invite them to friend you on Facebook. follow you on Twitter. If it's someone you don't know, you're going to have to work more to build that connection. And here's how you do this. You go and look for all the people in your space course putting status updates, posts, if they have questions, respond to them help now, if they have articles, feel free and share them. If you think they're valuable, right, you can repost reshare,
whatever it may be. If there's other people on these channels, fan pages that are related to your industry, even if your competitors, and they're asking questions, you can respond to them, help them out. That's how you build a connection. Even when you're posting on your own page. When someone responds with a question or a comment, you should acknowledge that they're there, thank them for leaving a comment, respond when they have a question. That's how you engage. And what I found is, over time, as you engage, what you'll see is a lot of people come back over to your site, they'll follow you, you'll engage deeply with them. And they'll become a loyal, diehard follower. It's not just about growing your number and having 1000 followers or 10,000 followers, which then gets me into my last tip. And the last tip is don't go for follower count. It's all about having valuable connections, personal ones, because if your first 100 fans or followers aren't that engaged with you, all the social networks have it in their algorithm, but they're looking at a percentage. So if you have a million fans, but only 1000 engaged, they're like, Whoa, this is a terrible engagement rate, we shouldn't show your content to anyone because no one likes it.
But if you had 100 followers, and every single one liked it, shared it and commented they did all three of those things. Social networks like basically are going to be like, this content is amazing. It needs to go viral, because everyone loves it. So it's not about having the most amount of fans, it's about having the most amount of engaged fans. If someone's not gonna engage, you don't want them. Don't just pay models to talk about you so you can get more followers. So having the most relevant diehard fans, and I know that said that was gonna be the last tip. But here's one more bonus tip for you. Don't push people to your business from day one. Within three months or six months, by all means you can start talking about your business slowly mentioning it, trying to get people over to your site. And as customers, you can do simple things like just sharing a link. But you don't want to do that from day one. Why would you want to promote your business when no one's following you? They're not engaged, if you want a random stranger on the street, and he said,
Hey, my name is john, I know that you buy toilet paper because everyone uses toilet paper? Would you like to buy my toilet paper? They're gonna be like, You're crazy. Who are you? We don't want to buy anything for you. Do you need to build a connection, no one's gonna buy from you until you build that relationship. So don't promote your business until three to six months. I'm to the extreme in which I like waiting nine months to a year. But again, you can do it within three to six months. If you're doing advertising from day one, you can promote your business instantly. But if you're trying to build up everything organically, you can't promote your business from day one. So that's it. If you're still confused on how to get started with social media, leave a comment below. I'll answer I'll help you out. there's anything I can do to help you just let me know I truly am here to help you succeed. Thank you for watching. Please comment, share like and tell other people about this video.
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